Butterfly Conservation Logo

Our Vision

A world where butterflies and moths thrive and can be enjoyed by everyone, forever.

Our Mission

 Butterflies and moths are a vital part of our wildlife heritage and are valuable as sensitive indicators of the health of our environment. The stark fact is that butterflies and moths continue to decline at an alarming rate, despite Butterfly Conservation’s best efforts over the last 40 years. Our data shows they are both declining faster than most other well-documented groups of plants and animals, so our task is both daunting and complex. For many species, we know what needs to be done to halt the decline and support recoveries. In order to tackle these losses and achieve the aims of the charity, we have to dramatically increase our capacity and influence over the next few years. Our work will benefit other wildlife and the ecosystems upon which all life depends.

Falling numbers are an early warning to all wildlife that cannot be ignored. We have more than 40,000 members in the UK and 32 volunteer-run Branches throughout the British Isles.  We employ over 80 people, including many highly qualified scientists, making us the world’s largest research institute for butterflies and moths. We operate 36 nature reserves and we are leading or involved in 73 landscape-scale projects to conserve habitats.

Our Strategic aims for 2025


At the top level of the strategy, the core aims of Butterfly Conservation are to:
 Butterfly Conservation’s new top-level 2025 strategy was agreed by Council in 2016. The strategy takes account of progress and achievement of the previous 2020 Vision and provides an update of the future direction and approach we wish to take at the same time maintaining continuity of our current work.

  • Recover threatened butterflies and moths
  • Increase numbers of widespread species
  • Inspire people to understand and deliver species conservation
  • Promote international conservation actions.

All actions and activities of Butterfly Conservation ultimately support the delivery of these core aims.

1) Recover threatened butterflies and moths

We will achieve this by:

  • Saving threatened species from extinction in all occupied landscapes
  • Ensuring sustainable long-term conservation effort in priority landscapes
  • Influencing land use and agricultural policies that affect habitat specialist species
  • Restoring extinct species

 2) Increase numbers of widespread species

We will achieve this by:

  • Carrying out research to better understand their needs and the threats they face
  • Influencing land use and agricultural policies that affect wider countryside species
  • Making habitat management advice for wider countryside species more widely available
  • Maintaining and enhancing habitats for native Lepidoptera in both rural and urban environments

3) Inspire people to understand and deliver species conservation

We will achieve this by:

  • Raising awareness about why butterflies and moths are important
  • Increasing membership and our volunteer base
  • Educating people of all ages
  • Raising funds to undertake conservation work
  • Promoting the importance of connecting with nature for our mental and physical well-being

 4) Promote international conservation actions

We will achieve this by:

  • Increasing our support for Butterfly Conservation Europe
  • Working with our partners in Ireland/Isle of Man/Scilly Islands /Channel Islands to promote joined-up conservation action throughout the British Isles
  • Supporting the conservation of butterflies and moths globally through international partnerships
Calling all butterfly and moth photographers! Cover Photo Contest!
You could see your butterfly or moth photograph take pride of place on our Facebook page in our new monthly Cover Photo Contest!
Whether you’re a professional or beginner photographer or managed to capture a great one-off shot, your image could be selected by one of our scientists to take pride of place on our page for the full month of February.
Submit your butterfly and moth photographs to us and be in with a chance of having your image selected to be our Facebook cover photo for February! 📸 🦋
To enter, post your photo on out Facebook Page.
*Photos should be in landscape format. We also ask that any photos submitted are your own.*